Connecting to Collections: Marketing and Outreach Initiatives at the UO Portland Library & Learning Commons

Abstract

The librarians at the UO Portland Library & Learning Commons (Portland, OR) work toward fulfilling the University of Oregon's mission for fostering a student-focused learning laboratory that supports student development in intellectual inquiry and professional preparedness. Due to the nature of the graduate programs offered in the building (non-traditional course hours, studio-based programs), librarians have explored numerous creative solutions to effectively market library resources and services to patrons. This session will present some of the outreach initiatives we have developed to effectively market library services and collections to students enrolled in our Journalism and Architecture programs, and will provide ideas and inspiration for maintaining an engaged student population. Among the solutions discussed: pro-active student worker training, subject-specific newsletters and videos, embedded librarianship and more!