The Goose That Laid the Golden Egg: Capitalizing On Your Library's Campus Identity

Abstract

Irwin Library at Butler University had an unwelcome guest for the last few years. A pair of geese took up residence every spring directly above the main library entrance, with the male goose sometimes making it very tricky to enter the building. At first treated as a bothersome nuisance, a new change in leadership decided to embrace what was the most well known aspect of the library by creating stickers and other marketing materials featuring the goose. In addition, a troublesome senior tradition (jumping into the library's mid-century indoor fountain) was turned into a very successful fundraising opportunity. Does your library have a quirky, famous (or infamous!) or unique aspect to it that you could leverage as part of your marketing strategy?