Getting the Word Out: Developing a Marketing Plan for Access Services

Abstract

In November of 2011, the Circulation and ILL departments merged to become the Access Services Department at the University of North Texas Libraries. One of the opportunities this merger created was the development of a marketing plan for the new department, which highlighted new and existing services. Surveys conducted in previous years by the UNT Libraries illustrated a lack of awareness of existing services. This presentation will examine how the Head of Access Services approached developing the marketing plan, examine the plan itself, and highlight what strategies were used to execute the plan. The presentation will also examine how the marketing plan was evaluated. Samples of marketing materials will be shown.